[V606.Ebook] Download PDF E-Marketing: Theory and Application, by Stephen Dann, Susan Dann

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A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.

• Sales Rank: #4232706 in Books
• Published on: 2011-02-15
• Released on: 2011-02-15
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.00" w x 7.00" l, 2.46 pounds
• Binding: Paperback
• 420 pages

Review
"The topics are organised in a clear and coherent way ... the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain."--Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, Bangor, UK

"The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing."--Alan Charlesworth, University of Sunderland, UK

About the Author
STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business & Economics, Canberra, Australia. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute.

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1 of 2 people found the following review helpful.
Baby Style Writing
By Dean
Unfortunately the people that wrote this book have a baby style of writing and communicating. They write a lot about cats online and - 'Having Said That' is really annoying to read. The sentences are not concise and there is a lot of time wasted reading conversational text.

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[P509.Ebook] Free Ebook Lost Pharaohs (Kegan Paul Library of Ancient Egypt), by Cottrell

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First published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.

• Sales Rank: #5723510 in Books
• Brand: Brand: Routledge
• Published on: 2006-01-27
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.25" w x .75" l, 1.20 pounds
• Binding: Hardcover
• 290 pages

Features

• Used Book in Good Condition

About the Author

ttrell /f Leonard

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3 of 4 people found the following review helpful.
A Book of Wonderful Thing
By B. Falk
And indeed this entire book is filled with wonderful, fascinating things. We are with pioneer archaeologists as they dig through fifty centuries of time. We travel to
ancient Thebes, the Royal Valley, City of the Sun King. We learn how, after 4,600 years, the royal tomb of the Giza Pyramids was discovered, excavated, and
reconstructed-and what happened to those who dared to penetrate its secrets. We are witness to the incredible vision that greeted members of the Carter-Lord
Carnarvon expedition as they entered the perfectly preserved tomb of King Tut. Did his mummy really hold a curse? We read about the modern-day professor, who
upon entering a rich and ornate royal tomb found in the dust ou the floor footprints of the last person to leave-3,250 years ago!
Here is the world's most exciting detective story, told by a master reporter and Egyptologist, and filled with the adventures of those who were the first to unravel the
mysteries of this ancient
land. No one will ever know the real secret of the Sphinx, but modern archaeologists can tell us about the strange and fascinating people who built it.
THE LOST PHARAOHS takes you on an unforgettable journey along the Nile. Here is a civilization which has vanished and been recaptured, in our own time and on
these pages.
In search for material for his books on Ancient Egypt Leonard Cottrell has traveled nearly half a million miles. It is this on-the-spot reporting that makes his books
"come alive," even though he may be writing about a civilization 5,000 years old!
Born in Wolverhampton, England, in 1914, Mr. Cottrell is a senior writer and producer with the feature department of tine B.B.C. During the war he was a foreign
correspondent attached to the R.A.F. in the Mediterranean area.
Mr. Cottrell's devotion to the study of archaeology and history culminated in a highly praised B.B.C. series on Ancient Egypt. His several books on the ancient world
have received high critical acclaim both in England and the United States.

1 of 2 people found the following review helpful.
Gripping stuff
By NYC
Once I opened this book I couldn't put it down. Leonard Cottrell writes in an engaging way, explaining how successive generations of Egyptologists developed the understanding of the ancient Egyptians, and their pyramids, palaces and temples. He often writes in the first person, so it sounds like an congenial uncle recounting stories of the halcyon days of archeology. The politics of the ancient Egyptian court, and the skullduggery of the ancient tomb robbers really come to life through Mr Cottrell's writing.

By Mr Cottrell's own admission this is not an academic textbook so don't expect lists of dates and names, chronological charts of important events and suchlike. Also this is not a book about the pyramids so there is no detailed technical explanation of how they were constructed. Mr Cottrell focuses more on the culture of the times, and the motivations of the pharaohs and their courtiers.

Some of the events I had read about before, like the discovery of the Rosetta Stone, but Mr Cottrell unfolds the story like a detective novel that really keeps you on the edge of your seat. Other things I had not read about before, like the relationship between Howard Carter and Lord Carnarvon, and the strange course of events that eventually resulted in the discovery of Tutankhamun's tomb. The lively description of the five thousand year battle between state officials and tomb robbers is particularly entertaining although the theft of a priceless tomb mural hours before Mr Cottrell's arrival felt rather gratuitous and grated with me.

One thing that came across clearly was the vast length of time that the pharaohs ruled over Egypt, which is difficult to comprehend at first. For example when Herodotus wrote about the Pyramid of Cheops around 450 BC it was already 2000 years old, so it was similar to us writing about the Roman invasion of Britain.

As you might expect in such a personal account, there are a few editorial comments, particularly about the poor state of funding for future digs, and the challenges of international politics. But these don't detract from the whole and actually serve as their own historical record of the 1960s when Mr Cottrell wrote the book.

There are only a few photos, but those that there are have been carefully selected to illustrate a particular point and do their job pretty well.

Overall I would strongly recommend this short book to anyone who seeks an diverting introduction to Egyptology and Egyptologists.

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[Y816.Ebook] Fee Download A Cultural History of the Atlantic World, 1250-1820, by John K. Thornton

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A Cultural History of the Atlantic World, 1250-1820 explores the idea that strong linkages exist in the histories of Africa, Europe, and North and South America. John K. Thornton provides a comprehensive overview of the history of the Atlantic Basin before 1830 by describing political, social, and cultural interactions between the continents' inhabitants. He traces the backgrounds of the populations on these three continental landmasses brought into contact by European navigation. Thornton then examines the political and social implications of the encounters, tracing the origins of a variety of Atlantic societies and showing how new ways of eating, drinking, speaking, and worshipping developed in the newly created Atlantic World. This book uses close readings of original sources to produce new interpretations of its subject.

• Sales Rank: #519555 in Books
• Brand: Thornton, John K.
• Published on: 2012-09-10
• Released on: 2012-11-01
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x 1.14" w x 6.14" l, 1.75 pounds
• Binding: Paperback
• 562 pages

Review
'John Thornton captures the moment Africa, Europe and the Americas came together and the new world that was created. A Cultural History of the Atlantic World [1250-1820] will be a foundation stone in the study of the Atlantic, simultaneously an entry point for novices, a reference for established scholars, and a guide for future studies. An extraordinary achievement.' Ira Berlin, University of Maryland

'Only a handful of historians can master the cascading new scholarship on African, Latin American, European and North American history in the pre-modern era. John Thornton is the premier historian of this endeavor. In tracing the emergence of hybrid cultures - from language transfer to evolving political structures to interpenetrating musical styles and forms of worship - he has no equal. Brilliantly covering half a millennium of Atlantic basin interaction, this is a must-read book.' Gary B. Nash, University of California, Los Angeles

'John Thornton's [book] is a remarkable accomplishment. With deep learning and full immersion in source documents from four continents and many languages, he tells a story of the Atlantic basin in the early modern world that identifies broad unities without erasing the complexities of local circumstances. And that story is one with a compelling narrative arc, from its beginnings long before 1492 to its end in the revolutionary upheavals of the late eighteenth and early nineteenth centuries.' Daniel K. Richter, University of Pennsylvania

'Finally we have an Atlantic history in which the peoples and cultures of the three continents are given equal weight, and in which Africans, Native Americans and Europeans are all important actors in and creators of this history. The integration of primary sources, current scholarship, and new interpretations makes Thornton's book essential reading for scholars, students and the general public.' Stuart B. Schwartz, Yale University

'His judgements are balanced, his narrative lucid ... impressive.' History Today

About the Author
John K. Thornton is Professor of History and African American Studies at Boston University. He is the author of Warfare in Atlantic Africa, 1500-1800 (1999) and Africa and Africans in the Making of the Atlantic World, 1400-1800 (Cambridge, 1992, 1998) and the co-author of Central Africans, Atlantic Creoles and the Foundation of the Americas, 1585-1660 (Cambridge, 2007) with Linda M. Heywood.

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11 of 13 people found the following review helpful.
This is a great book!
By Valerie Rosengren
I consume histories as a glutton. I just can't seem to get enough of them. However said, some leave me unfulfilled and less than satisfied. They may tell a story brilliantly but in the end, something is missing. Questions linger, especially when compared to one's life experiences. Am I really to believe 20,000 soldiers with rocks, spears and perhaps bow and arrow can't overcome 250 horsemen? I do not claim to be the next Patton or Schwartzkopf, but even with my own limited military experience I believe I could construct a winning strategy in this instance. Something else must have occurred. Some other patterns of behaviors or activities that do not conform with popular explanations that fit so neatly within our Western Civilization preconceptions.

Along comes Thornton with the rest of the story so to speak. In this most excellent accounting of the human diaspora in the Atlantic Basin from 1250-1820, we can clearly see the nature of cultural confluences that have shaped and configured our present world. Now I know that the Spanish constructed alliances with Native Americans which allowed them to prevail - if indeed such a word correctly applies to what really happened. Thornton explains how tides, currents, winds, geography, fashions, technologies and polities converged to rearrange the shape of humanity in the Atlantic Basin. He offers us a rich and detailed look into the fabric of life during this time that actually describes not only why things happened, but how they happened.

Among the notable elements of this book, Thornton addresses an essential element of history so frequently ignored by most. He explains the role of women in shaping the world in which we now live. This alone would be cause for celebration of this history, for Thornton does a wonderful job of explaining the vital roles women played to bridge cultural interfaces in what were often colliding societies.

In his excellent history "Fierce Patriot", the story of William Tecumseh Sherman, William O'Connell writes, "Never a historically minded people, Americans seem even less interested in the past these days." And that is just a damned shame for we can more easily see who we are when we examine who we were. Thornton is head and shoulders above most in providing us that clarity. Hats off Professor Thornton! Thank you for a compelling look at what really got us here.

10 of 12 people found the following review helpful.
Book Review
By Laura Bachmann
I had John Thornton as a professor at Boston University, and we used his not-quite-all-the-way-edited version of this book. Thornton was a top the very short list of professors at BU who actually taught and made the information compelling. I wasn't a history major and always came into classes a cynic, but Thornton's class was my favorite at BU. Really the man is a genius.

This book is an incredibly interesting look at the exchange of culture between the Americas, Europe, and Africa. Read it, and you'll be amazed with these compelling and human explanations of how our culture came to be the way it is.

0 of 0 people found the following review helpful.
Five Stars
By Clormeus Joseph Jr
Excellent book

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[K530.Ebook] Fee Download India's Bismarck/Sardar Vallabhai Patel, by Krishna Balraj

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This book examines the extraordinary contribution of Sardar Patel,from his unflinching support to Gandhi's satyagrahas and the Indian freedom struggle,to his farsighted and courageous approach in a strong,integrated India

• Sales Rank: #4484177 in Books
• Published on: 2008-07-30
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
• Binding: Paperback
• 305 pages

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3 of 3 people found the following review helpful.
His stupendous achievements dwarfed only by the apathy of an ungrateful polity and dishonest historians.
By Abhinav Agarwal
Unless we learn the path we took and who led us down the path, we can never truly hope to correct course and tread towards a brighter future. Blind hero-worship of flawed frauds and idolatry of insidious ideologies cannot ever be the basis of writing history. That is hagiography. This short book on Sardar Vallabhbhai Patel, the iron man of India, is a must-read for anyone interested in understanding what was, what happened, and why we are here. If we today breathe in a united and independent India, we have one person - Sardar Patel - to thank more than anyone else.

The backbone of Gandhiji's Satyagraha would pour his blood into a newly independent India to breathe life into a nation gasping from the treacherous and repeated back-stabbings by a departing colonial power. For the Sardar to succeed, at each step he had to fight not only a scheming Lord Mountbatten, but also a vacillating Prime Minister in Pandit Nehru. When Lord Mountbatten wanted India to refer every single dispute with the princely states to the United Nations, appealing to Pandit Nehru's egoistical want to get appreciation from the west, it was Sardar Patel who put his foot down and ensured that these disputes were resolved internally, and quickly.

Sardar Patel worked tirelessly to cajole, threaten, persuade, and out-maneuver hundreds of princely states into acceding to the Indian Union. The one state where he was overruled by Pandit Jawaharlal Nehru was Kashmir, when in December 1948 the state was taken out of the charge of Sardar Patel and placed "under the charge of Goplalswami Ayyangar." The one state where Lord Mountbatten and Panditji kept arguing for patience led to the avoidable deaths of over twenty thousand people and innumerable crimes against humanity was in the state of Hyderabad.

When the British sought to inject chaos into a nascent independent nation by proposing the dissolution of the Indian Civil Service, Sardar Patel would turn that into an advantage.

What is not much known is that Mahatma Gandhi had Sardar Patel to be the nation's first Prime Minister.

Or that Sardar Patel had argued for a free market economy.

Or that Sardar Patel had warned of the grave danger that Chinese communism posed to India's external security.

This short book, while starting somewhat abruptly, provides a lucid account of those fateful years when India's fate as a coherent nation lurched in the balance.

If Indians live in a free state today, Indians have Sardar Patel to thank more than any other person.

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[V616.Ebook] Get Free Ebook Masterworks: A Musical Discovery, by D. Kern Holoman

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• Sales Rank: #3540101 in Books
• Published on: 2004
• Number of items: 1
• Binding: Paperback
• 406 pages

Most helpful customer reviews

8 of 8 people found the following review helpful.
An Update on Music Appreciation
By A Customer
A 2nd edition of this worthy text increases listening examples to four CD's and still includes an interactive CD-ROM and companion website. Congratulations to the author for configuring a text that could work in a ten week quarter calendar. The nine chapter format with introduction would be difficult to complete without careful choices-- but a tri-mester calendar would be a snap. The last third of the text considers evolution of American music to the 20th century, after following the traditional Euro-centric focus on art music. Other texts (like Willoughby) attempt to include more diversity from world music cultures, but require a longer term-- the semester calendar.

2 of 2 people found the following review helpful.
Slight miscommunication
By Melissa Holyfield
As I was looking for this book and it's accompanied cd pack, the descriptions said that they would come together, however I had to order each one separately. The descriptions really need to be more exact so that the customers may know what they're really getting.

0 of 0 people found the following review helpful.
love my book
By Amazon Customer
Yes, love my book.couldn't find it anywhere else.

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[E121.Ebook] Ebook Drilling Wastes, by A.H. GILLAM

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Proceedings of the 1988 International Conference on Drilling Wastes, Calgary, Alberta, Canada, 5-8 April 1988.

• Sales Rank: #2993654 in eBooks
• Published on: 2007-04-17
• Released on: 2007-04-17
• Format: Kindle eBook

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Complete and broad in coverage, NEGOTIATION AND DISPUTE RESOLUTION addresses negotiations and dispute resolution in a wide variety of settings. Because skill development is an important part of becoming a masterful negotiator, concepts are augmented with numerous exercises, activities, role plays, and self-assessments. By combining theoretical foundations with experiential exercises, the book helps students develop their ability to negotiate and resolve conflicts in both personal and professional settings.

• Sales Rank: #488219 in Books
• Brand: Brand: Prentice Hall
• Published on: 2012-01-06
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .90" w x 8.40" l, 1.63 pounds
• Binding: Paperback
• 408 pages

Features

• Used Book in Good Condition

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0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Book came in as listed.

0 of 0 people found the following review helpful.
great textbook on negotiations
By Charles from Redondo Beach
It's a very nice textbook on negotiation. It has a broad focus on the topic. It was well written in an easy to read style. I bought the book because it was required for a course I took.

0 of 0 people found the following review helpful.
Great book, Great Class
By George Jedi Knights
It was a really good book for a fun class.

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